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Social Media by the Numbers

As I have stated on numerous occasions, one of the more common topics we at Pathways Training & eLearning are asked to train (through interactive eLearning modules) is Social Media. I have written in the past about the benefits, advantages and potential dangers of using Social Media, so this week I would like to keep things a bit lighter, and offer these fun and interesting facts, thanks to our friends at Statistics Canada.

As I am sure we would all agree, one of the greatest advantages of using social networks is the ability to connect with an individual or group of people virtually anywhere in the world. Social media platforms such as Facebook or Google plus are great options to use to stay in touch with anyone, regardless of where they call home. And with over 3.5 Billion people using Social Media….I think it safe to say it here to stay!

Ok…on to a few fun and interesting facts about Social Media: (Source: 2016 Canadian Social Media Use; Statistics Canada)

  • Ontario is the most connected province with 67% of Ontarians using social media platforms. Which province has the fewest?

  • Quebec is the least connected province where only 49% of people are using social media platforms.

  • 64%of Canadians have a social media network profile.

  • More than 50% of Canadians are registered to more than one social media platforms.

  • Over 69% Canadians actively engage through watching videos, sharing or uploading them online.

  • 46% of all Canadian businesses use social media to promote their company.

  • 38% of all Canadian businesses use social media to sell their products and services.

  • The most popular social media networks in Canada (2016)

  • Facebook 71% YouTube 49% Twitter 27% Pinterest 23% Google 21% Instagram 20% LinkedIn 12% Snapchat 9% Tumblr 5% Reddit 5%

  • Canadian users, on average, spend 40 minutes daily on Facebook – by far the most preferred social network.

  • Facebook has users from all age demographics, making it one of the most diverse social networks.

  • 87% of Facebook users are aged 18-29.

  • 77% of Facebook users are young females.

  • 35% of Canadians aged 25-54 use LinkedIn, compared to only 24% of Canadians aged 18-24.

  • Twitter’s largest demographic is comprised of users aged 18-29.

  • LinkedIn is most popular social network among people aged 30-64 with a postsecondary degree.

If your interested in learning more about eLearning modules on social media awareness for your organization, contact us at or at 1-888-961-6011.

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