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How do you see your data?

Charts, graphs and diagrams are all very basic forms of data visualization, but infographics takes your data to the next level.

Infographics are a great tool for conveying data and can help your audience quickly understand the information and how the facts correlate. What separates the really good infographics from the rest?

Pathways business infographic

Before creating an infographic, it’s important to determine what message you want to convey. Telling a clear story draws your audience in and creates an emotional connection along with delivering information. Find the story you want to tell with graphics, and choose your data and facts carefully to support that idea. Consider three main points you want readers to remember when they’re done reading.

The design of an infographic involves visually presenting the data and story in a beautiful and appealing way. A good infographic requires the right color scheme, readable fonts, graphics, icons, characters and finding clever ways to illustrate information. Done right, your graphics should simplify the data and make it more digestible.

However, there are several issues that you should keep in mind when making an infographic. How much text is there in your document? If there is more text than images, an infographic may not be the best option to present your information. Simplify and condense the text you need to keep your message clear. On the other hand, if the data you’re showing is already simple and straightforward, the graphics may not be adding anything of value to the reader.

Make sure you gather data from reputable, current sources and list your citations at the bottom of the graphic. If the validity of the data is in question, it will undermine the credibility of the site it is on.

If you are designing the infographic for a website, make it easy to share and generate traffic to boost page rankings. Make sure the infographic can be easily read on a computer screen, and optimize the infographic with keywords in the title and alt text. Add sharing buttons to encourage readers to promote your graphic.

You can downloade the above infographic summarizing our company here: About Us

Contact us to discuss helping you create amazing, eyecatching infographics for you!

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