For many people the new Canadian Anti-Spam Law (CASL) is a little bit of a mystery.
Can you still send newsletters to clients and how about emails that are sent to distributions lists?
If you have an “opt out clause” at the bottom of the email does that mean you can send out mass emails and that you are in compliance with CASL? How about American firms – are they exempt from the CASL laws?
Many of us are watching U.S competitors spam ‘our’ Canadian clients – leaving us to believe that this law is creating an unfair competitive advantage. One thing that seems to be clear is that most Canadians do not understand CASL and how it applies to them.
To make things even more interesting, the first CASL penalty was handed down this week to a small training company in the amount of $1.1 million dollars (see the following articles for more details):
So how can we help?
Pathways has partnered with Privatech to demystify what CASL means for Canadian organizations. We have created a short eLearning module that explains the most important and impactful aspects of this new law.